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Full Funnel Strategy
One plan that connects every stage, from first touch to loyal customer.
International Digital Growth Agency
Making complex marketing simple.
We help ambitious businesses get more from their marketing. COLYA brings your paid media, SEO, content and data together into one clear plan, focused on the results that matter: more customers, a lower cost to win them, and growth you can count on.
Live portfolio · last 30 days
Revenue
€4.82M
+38%
ROAS
4.6×
+0.9
CAC
€212
−32%
Conv. rate
5.4%
+2.1pt
Revenue growth +38%
12+ Markets managed
7 Languages
€40M+ Ad budget under management
10+ Years of experience
What we do
Six services, one goal.
Each service is strong on its own. Together they are stronger. Your data sharpens your ads, your ads feed your website testing, and every part points at the same goal: growth you can measure.
Start with the business problem. Then choose the channel.
02
Paid Media
Search, Shopping, Social and Display, managed for profit, not clicks.
03
Content Creation
UGC, video and creative made to convert, not just to look good.
04
SEO
Organic traffic that grows over time and lowers what you pay for customers.
05
Analytics & Attribution
Numbers you can trust, with GA4, server-side tracking and clear reporting.
06
CRO
Turn the visitors you already have into revenue.
Flagship · Full Funnel Strategy
We do not sell channels. We make them work together.
Most companies run their channels separately and quietly lose money in the gaps. We connect every stage of the customer journey, so your budget works harder instead of leaking away.
Explore Full Funnel StrategyMore clicks will not fix a broken funnel.
- 01
Reach the right people with campaigns that are efficient, not just loud.
- 02
Build trust with content, retargeting and proof until you are the obvious choice.
- 03
Turn that interest into real, qualified leads.
- 04
Turn first-time buyers into repeat customers worth more over time.
- 05
Grow into new audiences, markets and countries.
Business outcomes
We focus on the numbers that grow your business.
Impressions do not pay the bills. We work toward revenue, a lower cost per customer and growth you can plan for.
+38% Revenue growth
−32% Cost per acquisition
4.6× Return on ad spend
+2.1pt Conversion rate
Behind COLYA
We look at the numbers. Then we ask why.
COLYA is led by Oluwabukola Popoola, a growth strategist with six years inside high-spend accounts for international beauty, fashion and retail brands. Every engagement starts with your business problem. The channel comes after.
- 6 yrs
- €6M+
- FR · EN
How we work
A clear way of working, built for lasting results.
- 01
Audit & diagnosis
We look closely at your funnel, data, market and competitors to find where the real growth is.
- 02
Action plan
A clear plan: which channels, in what order, for which goal and budget.
- 03
Set-up & launch
We set up the media, tracking, creative and testing, and launch it all properly.
- 04
Measure & improve
We measure what actually works, move budget toward it, and keep improving.
Case study · SEA International Account Manager
Yves Rocher Germany: ROAS 4.79, up 37% in four months.
By rebuilding the brand campaigns, running generic search for profit, and scaling Shopping and Performance Max over four months, the account reached €1.35M in revenue at a 4.79 ROAS, up 37% on the prior period.
€1.35M Revenue
4.79 ROAS
−12% Cost
+66% Conversion rate
“COLYA made our marketing simple to understand and easy to act on. Growth stopped feeling like guesswork.”
ROAS evolution 4.79×
M1M2M3M4
FAQ
Questions, answered.
No. COLYA is not a single-channel agency. It is a digital growth agency: SEO and paid media are parts of a bigger plan. We start with strategy, and the goal is always growth.
Scale-ups, SaaS companies, international eCommerce brands, venture-backed startups and multi-market organisations that need predictable, scalable acquisition.
Yes. We plan and run marketing across several markets and languages, adapting the strategy, media and tracking to each country.
On business outcomes: revenue, customer acquisition cost, ROAS and qualified pipeline, not vanity metrics like impressions.
Always. Your ad accounts, analytics and data remain your property. We work through delegated access and you keep everything.
With a strategy call and a diagnostic. You leave with a clear picture of how your marketing is performing and the next steps that will make the biggest difference.
Find your biggest growth opportunities.
Book a strategy call. Together, we will gain a clear understanding of your business, your marketing challenges, and the opportunities with the greatest potential for growth. No decks. No pitch. Just an in-depth conversation with a senior strategist.
Book a strategy call
You will talk to Oluwabukola directly, not to a sales team.