Behind COLYA is an operator who has planned, piloted and reported on multi-million-euro acquisition budgets for international brands across EMEA, the UK and the US, with a specialism in beauty, fashion and apparel.
COLYA's methodology is not theory. It comes from six years inside high-spend accounts as SEA International Account Manager on the agency side, steering media and partners for some of Europe's most demanding brands.
Owned paid-media budgets exceeding €6M a year, over €500K a month, with hands-on forecasting and allocation across Google Search, Shopping, Performance Max, Display, YouTube, Meta, TikTok and Microsoft Ads.
The through-line: turn performance data into clear, defensible recommendations that senior stakeholders can act on, and move the metrics that matter, ROAS, CPL and revenue.
A selection of international brands whose paid search, shopping and social I planned and optimised as SEA International Account Manager, agency side.
Brands managed during agency tenure. Logos are the property of their respective owners; listed to illustrate sector experience, not endorsement.
Named results from named brands, the kind of before-and-after that a board recognises.
A mature, high-spend account where brand, generic and Shopping were tangled together, and spend was scaling faster than return.
What I didLead costs were climbing while budget was spread thin and evenly across every region.
What I didGrow Shopping revenue with margin in a competitive category, across CSS and Microsoft Ads.
What I didNot a single-channel specialist, but a full-funnel operator fluent across the platforms and the tools that keep them accountable.
Detailed references and account walkthroughs available on request, under NDA.
Enhanced conversions, server-side tagging and offline sales import, so budget optimises against real revenue, not proxies.
Persona-driven ad copy and disciplined A/B testing to lift CTR and conversion rate on the terms that convert.
Feed structuring, product segmentation and PMax scripts that surface margin and reactivate dormant catalogue.
Upper-to-lower funnel audience architecture across Search, Display, YouTube, Meta and TikTok.
Looker Studio, Tableau and Power BI dashboards that turn performance into decisions stakeholders can act on.
Forecasting and allocation of multi-million-euro budgets across channels, markets and seasons.
Everything a first-time partner worries about (ownership, access, exit) settled up front.
Ad accounts, analytics and first-party data stay your property, during the engagement and after it.
I work inside your accounts through delegated access. No black box, no data held hostage.
The relationship is earned on results, not contracts. Clear terms and a clear notice period.
You see the same Looker Studio dashboards I optimise from, your numbers, in real time.
How an engagement actually runs, so there is no ambiguity before you commit.
Each engagement is a defined mission (audit, build, or acquisition overhaul) at a fixed fee agreed up front. No percentage-of-media markup, no surprise invoices.
It starts with a diagnostic call and a written scope: the outcome, the deliverables, the timeline. You approve the plan before any fee is set.
You commit to a scoped outcome, not an indefinite retainer, and your accounts and data stay yours throughout.
Every engagement is quoted after a scoping call, against a defined outcome.
Book a 30-minute strategy call. You will leave with a clear read of your marketing and the best next moves.
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