Want to finally understand your Google Ads?
Google Ads are the ads that appear when someone searches on Google. Over 3 days, we go through your account together, look at what works and what does not, and you leave knowing what to do. We work on your real business and your real budget, not on theory.
- Length 3 days
- Format 2h session
- Support One-to-one, just for you
- Price €800
- Google Ads
Does any of this sound like you?
Most people I work with are not starting from scratch. They already have campaigns running. What is missing is knowing whether what they do is right, and why.
- You already run Google Ads, but you still wonder: am I doing this right?
- You look at your results without really knowing what the numbers mean.
- You watch your budget go out without being sure it is well spent.
- You change settings a bit at random, hoping things get better.
- You taught yourself with tutorials, and now you want to make sense of it all.
- You do not want to hand this to an agency: you want to understand and stay in control.
If you recognised yourself even once, this training is for you.
Who it is for
Whatever your level, as long as you run (or want to run) your own campaigns.
Business owner or self-employed
You run your own ads and want to know if you are on the right track.
Online store owner
You sell online and want every euro of ad spend to count.
Consultant or coach
You want to attract the right clients without relying only on word of mouth.
Freelancer or tradesperson
You want to be visible locally or online, without burning money on tests.
Marketing lead or small team
You already run campaigns and want a clear method.
Complete beginner
Never launched a campaign? We start from the basics, at your pace.
How it works
Three 2-hour sessions, one a day, online, just you and me. Between sessions, you can ask me your questions.
- Three 2-hour sessionsOne session a day, online. We move at your pace, no theory overload.
- One-to-oneNo group. We work on your account, with your numbers and your questions.
- On your real businessWe open your Google Ads account and look at your real campaigns.
- Support between sessionsA question comes up in the evening? Message me and I will get back to you.
- You leave with a planBy the end, you have a clear list of what to do in the weeks ahead.
The programme, day by day
Nothing academic. We start where you are and build from there.
- Day 1
We start with your account and your goals
- What happens in the split second after someone searches
- Daily budget, bids and cost per click: how the three affect each other
- Quality Score, and why a relevant ad can pay less than a better-funded one
- The main ways to target: keywords, locations, audiences
- What advertising on Google does better than other channels, and what it will not do for you
- Tying each campaign to one clear business goal
- A guided tour of the interface: what to keep an eye on, and what you can ignore
- Campaigns, ad groups, keywords: how your structure is built today, and what to tidy up
- Linking Google Ads with GA4, Merchant Center and Search Console
- How a conversion is counted, from the click to the action
- Checking that your tracking records what matters: sales, calls, forms
- Consent Mode V2: what it changes in your numbers, and how to allow for it before drawing conclusions
By the end of the dayYou understand how your account is built and where your money goes.
- Day 2
We get into your campaigns
- Search, Performance Max, Shopping, Display, Demand Gen, YouTube: what each one is for
- The settings not to leave on default: goal, networks, locations, languages, schedule
- Grouping keywords by search intent, not by gut feeling
- Match types, and what each one lets through
- Building and growing a keyword list, negatives included
- Location targeting, audiences and remarketing
- Working within the character limits without losing the message
- The assets (sitelinks, callouts, snippets) that take up more space in the results
- Workshop: we write your ads together, on your account or on a concrete case if you are just starting
- Choosing a bid strategy that suits how much data you have
- Setting a daily budget that matches your goal
- What you can change yourself, and what to leave alone while the algorithm is learning
By the end of the dayYou understand what each setting does, instead of just guessing.
- Day 3
We analyse and improve
- CPC, conversion rate, cost per acquisition, ROAS: what each one tells you, and what it does not
- A simple dashboard to follow it all: Google Ads, GA4 reports and Looker Studio
- Conversion tracking and attribution models: who gets the credit for a sale
- Reading the search terms report: what people actually typed before they clicked
- Excluding searches that cost money without converting
- Ads, assets and landing page: the three levers that move Quality Score
- Audiences in observation, remarketing lists and an RLSA campaign
- Google Ads Editor for bulk changes, made quickly and without mistakes
- Google Ads experiments to compare two bid strategies on real data
- Your list of tests and changes, in order of priority, for the weeks ahead
By the end of the dayYou can read your results and decide what to change, without guessing.
What you will be able to do by the end
No promise of turning you into an expert in 3 days. But enough to run your campaigns with far more confidence.
- Understand how your campaigns are built, and why
- Read your results and know what the numbers mean
- Spot what is not working in your account
- Know what to change, and why
- Stop wasting budget on what does not pay off
- Follow your action plan, step by step
What is included
Everything is included in the price. No surprises.
- Three live 2-hour sessions online, one-to-one
- Hands-on work directly in your Google Ads account
- Support between sessions for your questions
- Resources, templates and checklists ready to use
- A personalised action plan for the weeks ahead
A practitioner first, a trainer second.
I have worked in digital acquisition and marketing for over six years. Day to day, I spend my time inside real ad accounts: building campaigns, analysing results and fixing what does not work.
I have managed ad budgets worth several million euros a year for international brands, and worked on their social media and content too. So what I teach is not theory: it is what I do every day.
Above all, I like explaining things simply. My goal is not to impress you with complicated words, but to make sure you understand and leave able to do it yourself.
- Yves Rocher
- Disneyland Paris
- The Kooples
- Salsa Jeans
- Medicare Portugal
Brands managed agency-side. Logos are the property of their respective owners, listed to illustrate experience, not as an endorsement.
The questions you are probably asking
Ideally yes, even a small one, because we work directly in it. If you do not have one yet, we can set it up together at the start, or work on a concrete example. Message me before booking if you are unsure.
Yes. Because it is one-to-one, I adapt everything to your level. We do not waste time on what you already know, and we take our time on what is tricky.
Yes, it is just you and me. No group, no pre-recorded video where you watch others. We work on your business.
We schedule the 3 sessions together, based on your availability, over three days. One 2-hour session a day.
Nothing complicated. Just access to your Google Ads account, and your questions. We do the rest together.
You leave with your action plan and your resources. You know exactly what to do, and why. If you want follow-up later, we can talk about it.
Because this is not a course you follow alone. It is three sessions just for you, time spent in your account, support between sessions and a plan built for your situation. What you are paying for is sorting it out together.
Shall we go through your Google Ads together?
You stop guessing, you understand what you are doing, and you leave with a clear plan.
- Three 2-hour sessions online
- One-to-one support
- Work on your real account
- Support between sessions
- Resources, templates and checklists
- Personalised action plan